Did you know estimates suggest individual donors account for up to 80% of donations to charities?
What’s more, high net worth individuals are responsible for almost 90% of that total.
Major gifts and planned gifts are among the largest sources of fundraising dollars for most organizations, and are typically the largest grants that an organization receives.
Even if you don’t yet have a major gifts strategy, your organization’s potential benefactors are out there!
These are vital relationships and funding that are just waiting for you to make that initial connection. Having a plan to find and solicit them will help make sure you’re not missing out.
Because with the right tools and strategies, you can find those individuals and unlock your biggest source of funding.
On that note, we’re very proud to announce the launch of our new funder research service, Ajah Benefactor.
Benefactor brings together relevant information from multiple sources to help you identify high net worth individuals connected to your networks.
As Ajah founder Michael Lenczner explained in the official press release, “Benefactor will help fundraisers at map the connections between the people they know and those they’d like to meet. They’ll discover who to ask, and how to approach them.”
While we’re on the subject, we’ve pulled together a few more useful resources to help you make major gifts a bigger part of your fundraising strategy:
In this video from the Chronicle of Philanthropy, five major-gift fundraising veterans offer some great tips to fundraisers in the early stages of developing a major gifts strategy.
And this article from the Council for Advancement and Support of Education is full of information and serve as a handy guide to any fundraiser interested in establishing a plan to solicit more major gifts.
With hope that these will help, happy fundraising!
The team at Ajah